Judith Williams appointed Honorary Senator of the European Economic Senate

Tegernsee, October 22, 2026 – Entrepreneur, investor, and television personality Judith Williams was named an Honorary Senator of the European Economic Senate (EWS) yesterday during a formal event at Lake Tegernsee. With this honor, the EWS recognizes her exceptional commitment to German and European entrepreneurship, as well as her contribution to shaping a sustainable, future-oriented economy.

The appointment was conferred by EWS President Dr. Ingo Friedrich, who commended Judith Williams for her entrepreneurial achievements and her dedication to innovation and economic advancement.

The European Economic Senate is an exclusive network with a membership cap of 300 regular members. Its official list of honorary members includes prominent figures such as former European Commission President Jean-Claude Juncker, EPP Group Chairman Manfred Weber, and entrepreneurs Reinhold Würth and Michael Otto. The total number of honorary senators is not publicly disclosed.

Caption (from left to right): Alexander-Klaus Stecher (manager and media entrepreneur), Günther H. Oettinger (former EU Commissioner and Minister-President of Baden-Württemberg), Judith Williams (entrepreneur and new Honorary Senator of the European Economic Senate), Dr. Ingo Friedrich (President of the European Economic Senate and former Vice-President of the European Parliament), Michael Jäger (Managing Director and Secretary General of the European Economic Senate), and Rolf Baron von Hohenhau (Chairman of the Supervisory Board of the European Economic Senate).

Following this, Judith Williams delivered a keynote address titled "Mindset as a Competitive Advantage: Leading Successfully Through Difficult Times." In it, she discussed resilience, a readiness for change, and the importance of clear values during economically challenging periods. Drawing on her own life story and the transformation of her company, she illustrated why courage, personal accountability, and the ability to pivot are critical success factors for businesses.

"Resilience does not simply mean enduring everything. Rather, resilience means getting back up—every single time, and each time a little bit stronger," Williams emphasized during her talk.

With her appointment as an Honorary Senator, Judith Williams becomes part of a European network dedicated to strengthening entrepreneurship and the economic future of Europe.